Hiring Manager at Kayadhu Technologies Pvt Ltd.
Views:12 Applications:4 Rec. Actions:Recruiter Actions:4
Manager - Marketing (12-14 yrs)
Responsibilities :
The person leading this role would be expected to :
- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business through Content base marketing, SEO, SMM etc.
- Drive revenue growth through multiple marketing channels.
- Work with Inside sales team to deliver consistent business growth.
- Drive account growth through Account based marketing.
- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic.
- Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach.
- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine.
- Plan and deliver successful webinars every quarter - generate leads through successful webinars.
- Drive Video Marketing - Solution showcase, Testimonial and Case Studies
- Create customer presentations and contribute to building key proposals.
- Build Community/s.
- Branding/Messaging: Define and refine messaging for the ICP.
- Generate leads and grow revenue through Event marketing.
- Would be expected to lead all communication effort including internal communication, media relations and analyst relations.
Skills & Experience :
- Ideal candidate would come with 12+ years of experience, in the business-to-business IT services and solutions marketing.
- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.
- Extensive lead gen experience through digital channels
- High attention to detail and ability to manage multiple, competing priorities simultaneously.
- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.
