Manager - Marketing (1-3 yrs)
- Responsible for the smooth working of the website with no down time and high quality user experience.
- Manage the outsourced team that maintains our website on the front-end (Gatsby) and the back-end (WordPress).
- Manage the SEO staff and implement changes to improve searchability.
- Monitor and optimize website performance, speed, and usability using Google Analytics,Webmaster, and other traffic audit tools.
- Oversee website hosting and data integration on AWS.
- Handle integration with our CRM tool (LeadSquared) and ensure its optimal functioning.
- Maintain JSON record sets of individual data points across various pages of the website.
- Handle API integrations including but not limited to Google and Meta APIs.
- Regularly audit and troubleshoot website issues
- Continually assess website SEO and work on improvements to increase organic search visibility.
- Stay updated with the latest web technologies and industry trends.
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