-Flexible working options

-Fantastic work culture

-Leadership Role

Our Client is number one source for products and solutions in the field of Information Technology, Data Centre Solutions, Video Analytics, Cyber Security Audits, Network Design, IoT/IoE, LMS, and Drone Requirement & Analysis, Robotics Design and Consulting, Custom Software Design AMC among a host of other services and products.

The Job

You will be responsible for :

- Devising actionable strategies from customer insights.
 
- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Candidate : 

Skills :

- You have at least 1 year experience ideally in Marketing Communications or Consumer Insights / Market Research within IT industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within Growth Hacking, CRM / Loyalty Marketing, would be a strong advantage.

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.