Manager Operations at Hector & Streak
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Manager - Market - Digital - eCommerce (4-7 yrs)
- Drive high quality and high volume app installs across Android, iOS and Windows Phone apps via multiple acquisition channels
- Develop strategies that increase app downloads, in-app engagement and conversion
- Defining success metrics (KPIs) and reporting needs for campaigns (pre & post)
- Perform Keywords Research & Analysis, Website Analysis and Competitor analysis to generate various lists of targeted keywords for campaigns
- Generate relevant creative ad copies including text ads, site links and content for display ads and native ads on mobile
- Basic optimizations using negative keywords and bid modifications for optimal budget utilization
- Competition trend mapping
- Identify product opportunities through competitive research and testing
Professional Skills and Qualifications :
- Experience of creating and managing PPC campaigns for ecommerce companies and PPC search marketing
- Should have a basic understanding of conversion tracking and analytics.
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