- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Leadership Role

We are hiring Market Development Manager for a market research company in India that offers services such as market research, business intelligence, marketing support, and develops related technology platforms.

The Job

Role & Responsibilities :

- Leading the planning and implementation of PR and initiatives related to the brand.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Driving performance marketing via Facebook Ads, Google Ads, SEO / SEM and Demand Generation / Customer Acquisition Funnel.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Developing and managing the editorial calendar.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate

Key competencies :

- You have at least 1 year experience ideally in Brand / Product Management, Marketing Communications or Consumer Insights / Market Research within Professional Services industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within Social Media / Viral Marketing, Employer Branding, Content Planning, Content Management, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You pay strong attention to detail and deliver work that is of a high standard

- You enjoy finding creative solutions to problems

- You are a strong mentor and coach who builds high performing teams

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.