Manager - Influencer Marketing 

Job Description : 

About the Brand ?

- The Brand is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. They help bring the wisdom of India's ancient food traditions to modern day consumers. Brand's high quality product range includes Herbal Juices, Ghee, Cold-Pressed Oils, Nutrition Powders and much more. These products are top performers on online marketplaces (Amazon, Flipkart, Big Basket and many others), we're growing our presence offline in a big way (Reliance, Nature's Basket, Noble Plus etc) and we- re Series A funded by India's best Consumer VC Fund - Fireside Ventures (invested in Epigamia, Paper Boat, Yoga Bar and many other iconic brands). The team is headed by: Ex-McKinsey, @Baidyanath; studied @INSEAD & NYU. The brand aims to create a new brand with a unique story and are looking for a team to help us grow our business. You- d be joining a young, hungry team with a culture of honesty, humility and hard work. We have grown sales 4x in the last 12 months and served more than 10 Mn+ customers.

What are we looking for ?

- We are looking for Manager - Influencer Marketing with experience in branded content creation and handling creator Content preferably being an influencer himself or herself The scope of this role is to Influence consumers to improve with the help of influencers with great content on different channels like YouTube, Instagram or any other branded content extending across multiple digital platforms. Why should you consider applying - 10x learning curve, Attempt stuff not tried before, Have Fun and set out on a journey towards a healthier you and the world around us in sync with our mission to deliver Healthcare Outcomes !

Job responsibilities :

- Understand the Influencer Ecosystem and champion content execution on both YouTube and Instagram

- Developing engaging, and creative content in line with short and long form

- Conceptualizing campaign ideas for various products

- Supporting content requirements for brand or product marketing campaigns

- Creating and executing influencer led campaigns

- Conducting in-depth research on industry-related topics in order to develop influencer briefs

- Collaborating with the design team, freelancers or agencies to support content requirements, wherever needed

- Continuously innovating as well as tapping the latest content trends

- Supporting the marketing function in developing best-in-class communication on the themes of health, wellness and Ayurveda

Requirements : 

- Passionate about building a consumer brand and engaging the audience on social Platform

- Bachelor's degree required. (Graduation in Journalism, Mass Media, English, or related field)

- 2-3 years of experience in conceptualizing, curating, creating and executing influencer led branded content for different digital platforms, particularly YouTube

- Prior experience at a creative agency/publication, or for B2C/FMCG brands would be a plus.

- A meticulous approach to work

- Equally adept at curating short-form and long-form content

- Enthusiastic; Ability to manage multiple projects simultaneously

- Must have an eye for detail

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