Manager - Influencer Marketing - Beauty (5-15 yrs)
Key Responsibilities:
- Strategy Development: Design and implement a comprehensive influencer marketing strategy that aligns with overall brand objectives and marketing goals.
- Influencer Identification: Research and identify potential influencers across various platforms (Instagram, YouTube, etc.) who resonate with our brand and target demographics.
- Campaign Management: Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics and budget constraints.
- Relationship Building: Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.
- Content Collaboration: Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.
- Analytics and Reporting: Monitor campaign performance, analyse data, and provide insights to optimize future strategies. Prepare regular reports on key metrics and ROI.
- Market Trends: Stay up-to-date with industry trends, emerging platforms, and competitor activities to ensure our influencer marketing efforts remain competitive and innovative.
