Company Profile:

Scoobies (scoobies.co.in) is the ultimate creator of colourful, fun, fashion and forward stationery. It aims to provide a great experience and become the world's hottest brand. Scoobies is committed to new stationery and storage ideas to energise plus organize your workspace, whether be at home, school or workspace. At Scoobies we want to slip colour into everyone's life. Scoobies is manufactured in reputable factories around the globe. It aims to provide great experience to the customers to become the world's greatest brand. The product range will be better and bigger than ever, with the team at Scoobies Design Lab drawing inspiration from all over the globe. Our ultimate goal is to inspire and develop the creative spirits of our customers, by delivering original, fun and quality kid's lifestyle products.

Job brief

We are looking for a qualified Digital marketing head to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales team to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Requirements and skills

- Proven work experience as a Digital marketing head

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills.

- degree in Marketing, Digital technologies or relevant field

Drive the Digital marketing activities of PRODUCT SERVICES across all online media.

- The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue.

- A data-driven marketer who is passionate about delivering business performance through online marketing.

- We want to use innovative digital strategies and not just ad-spend to acquire users.

Key Responsibilities:

- Spearheading the entire Digital Marketing activities

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation

Required Candidate profile : 

Key Competencies : 

- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads/ Insta ads internal tool

- Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

- Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

- Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred

- Strong communication (Verbal and Written)

- Self-starter and ability to work with minimum supervision

- Good knowledge about website design and UI / UX

- Team Player, flexible and open to changing priorities

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