Senior Talent Acquisition at Mnrsolutions
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Manager - Growth Marketing - FinTech Startup (3-5 yrs)
Role - Growth Marketing Manager
You'll be a part of the Growth Marketing team of the organization. The Growth Marketing team is responsible for driving customer acquisition, engagement, and retention across various channels - Performance marketing, push notifications, in-app messaging, social media channels, email & SMS.
Responsibilities
- Designing, executing and analysing impact of user communications via channels including push notifications, in-app messaging, social media channels, email & SMS.
- Execute strategies to drive product engagement and user retention.
- Own user retention metrics, and revival of dormant users through data driven interventions.
- Strategize, design, plan, and implement growth experiments, from generating ideas to analysis of experiment results.
- Analyze customer lifecycle data to identify opportunities for optimization and improvements.
- Build & execute performance marketing plans.
- Analyze and build customer segments for better targeting across channels.
- Monitor, optimize, and report on marketing and growth metrics results. Make recommendations based on analytics and test findings.
- Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making.
- Effectively present and communicate analysis to drive business decisions.
Requirements
- Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding company objectives.
- 3-5 years of relevant experience in a product company or at a similar fintech start-up.
- Experience with analytics and event tracking tools.
- Experience with marketing automation and user retention tools.
- Previous experience with CleverTap is a plus.
- Experience with paid acquisitions is a plus.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
