Website: https://bharatpe.com

Required Skills : Data Analysis and Optimization, Person should have hands on experience of campaign execution, performance metrics tracking, Have understanding of budget planning and spend tracking at campaign level, Ability to articulate marketing's impact on top and bottom line of business, Collaborate across team - Data, Product, Engineering and Business

In this role, you have the opportunity to:-

- Work at an organization which encourages to test and learn enabling you to experiment.

- Work in a team which celebrates failures

- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

- Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)

- Impact BharatPe's top line and bottom line at the same time

- Drive sustainable/profitable growth

- Lead a team of highly capable individuals solving unique business/digital marketing problems at scale

Responsibilities will include:-

- Part of team leading user engagement for our brands.

- Blend data from marketing/product analytics and consumer behavior to understand the reasons for funnel dropoff and plan experiments to plug the gaps and improve funnels.

- Be scientific in experimentation and identify channel and funnel level incrementality

- Lead the overall charter for improving new user conversion rates and re-activating churned users.

- Lead the agenda of product led growth initiatives that drive long term growth.

- Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.

- Manage merchant retention and actively design programs by working closely with product/engg/brand teams to re-activate churned merchants.

Qualifications :-

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

- In depth and hands on understanding of engagement/automation platforms like Clevertap / Moengage / Webengage etc.

Skills, Experiences & Behaviors :-

- Atleast 2 years of performance/growth marketing experience, having managed engagement campaigns at scale

- Person should have hands on experience of campaign execution, performance metrics tracking

- Have understanding of budget planning and spend tracking at campaign level

- Startup experience is highly valued but not necessary

- Ability to work x-functionally both as lead as well as a contributor

- Ability to articulate marketing's impact on top and bottom line of business

- Ability to collaborate across team - Data, Product, Engineering and Business

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives

- End to end ownership to deliver projects.