Job Title:- General Manager - Growth Marketing

-Location:- Gurgaon

-Salary:- 40-52 LPA

-Experience:- 8-12 years

-Age Limit:- Up to 40 years

-Notice Period:- 10 days

-Education:- Graduation (Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB)

-Industry:- Fintech

-Function:- Marketing

- # About the Role:

We are seeking a dynamic and experienced General Manager of Growth Marketing to join our fintech team. This role offers a unique opportunity to drive user acquisition, engagement, and retention across our brands. The ideal candidate will have a strong background in data-driven marketing, strategy development, and campaign management, with a passion for impacting the lives of millions of merchants and consumers.

- # Key Opportunities:

- Experiment and Learn:- Work in an environment that encourages testing new ideas and learning from them.

- Celebrate Failures:- Be part of a team that values learning from mistakes.

- Impact Lives:- Help millions of merchants and consumers with their credit needs.

- Dual Campaigns:- Develop marketing campaigns for both urban (postpe) and rural (BharatPe) India.

- Business Growth:- Influence both the revenue and profitability of BharatPe.

- Sustainable Growth:- Drive long-term, profitable growth.

- Leadership:- Lead a talented team to solve large-scale marketing problems.

- # Key Responsibilities:

1. -Strategy Development:-

- Develop and implement comprehensive growth marketing strategies aligned with company objectives.

- Identify new growth opportunities and channels to drive user acquisition and retention.

2. -Campaign Management:-

- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels.

- Oversee the creation and management of marketing content and assets.

3. -Data Analysis and Optimization:-

- Utilize data analytics tools to track and measure campaign performance.

- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.

- Analyze customer data to identify trends and insights for targeted marketing strategies.

4. -Collaboration:-

- Work closely with cross-functional teams, including product, sales, and customer experience, to ensure alignment and support for growth initiatives.

5. -Budget Management:-

- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on budget performance, making adjustments as necessary.

6. -Performance Marketing:-

- Manage performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on performance campaigns and strategies.

- Qualifications:

- Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB.

- In-depth experience with engagement/automation tools such as Clevertap, Moengage, Webengage, etc.

- 8+ years of performance/growth marketing experience.

- Startup experience is highly valued but not necessary.

- Ability to work cross-functionally both as a lead and a contributor.

- Ability to articulate marketing's impact on the top and bottom line of the business.

- Ability to collaborate across teams - Data, Product, Engineering, and Business.

- Highly data-driven but capable of making confident decisions in ambiguous situations.

- End-to-end ownership to deliver projects.

-Note:- Candidates should come from fintech or tech-based e-commerce companies and have a background from top-tier colleges/schools only