Talent Acquisition Specialist at Recruiting India
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Manager - Growth Marketing (8-12 yrs)
Job Title:- General Manager - Growth Marketing
-Location:- Gurgaon
-Salary:- 40-52 LPA
-Experience:- 8-12 years
-Age Limit:- Up to 40 years
-Notice Period:- 10 days
-Education:- Graduation (Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB)
-Industry:- Fintech
-Function:- Marketing
- # About the Role:
We are seeking a dynamic and experienced General Manager of Growth Marketing to join our fintech team. This role offers a unique opportunity to drive user acquisition, engagement, and retention across our brands. The ideal candidate will have a strong background in data-driven marketing, strategy development, and campaign management, with a passion for impacting the lives of millions of merchants and consumers.
- # Key Opportunities:
- Experiment and Learn:- Work in an environment that encourages testing new ideas and learning from them.
- Celebrate Failures:- Be part of a team that values learning from mistakes.
- Impact Lives:- Help millions of merchants and consumers with their credit needs.
- Dual Campaigns:- Develop marketing campaigns for both urban (postpe) and rural (BharatPe) India.
- Business Growth:- Influence both the revenue and profitability of BharatPe.
- Sustainable Growth:- Drive long-term, profitable growth.
- Leadership:- Lead a talented team to solve large-scale marketing problems.
- # Key Responsibilities:
1. -Strategy Development:-
- Develop and implement comprehensive growth marketing strategies aligned with company objectives.
- Identify new growth opportunities and channels to drive user acquisition and retention.
2. -Campaign Management:-
- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels.
- Oversee the creation and management of marketing content and assets.
3. -Data Analysis and Optimization:-
- Utilize data analytics tools to track and measure campaign performance.
- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.
- Analyze customer data to identify trends and insights for targeted marketing strategies.
4. -Collaboration:-
- Work closely with cross-functional teams, including product, sales, and customer experience, to ensure alignment and support for growth initiatives.
5. -Budget Management:-
- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary.
6. -Performance Marketing:-
- Manage performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on performance campaigns and strategies.
- Qualifications:
- Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB.
- In-depth experience with engagement/automation tools such as Clevertap, Moengage, Webengage, etc.
- 8+ years of performance/growth marketing experience.
- Startup experience is highly valued but not necessary.
- Ability to work cross-functionally both as a lead and a contributor.
- Ability to articulate marketing's impact on the top and bottom line of the business.
- Ability to collaborate across teams - Data, Product, Engineering, and Business.
- Highly data-driven but capable of making confident decisions in ambiguous situations.
- End-to-end ownership to deliver projects.
-Note:- Candidates should come from fintech or tech-based e-commerce companies and have a background from top-tier colleges/schools only