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20/02 Sonica Singh
CEO at Maynor Consulting Pvt Ltd

Views:92 Applications:67 Rec. Actions:Recruiter Actions:12

Manager - Growth Marketing (3-8 yrs)

Bangalore Job Code: 313407

Devise and implement comprehensive marketing strategies to improve user funnel and lead to revenue growth

- Drive organic traffic to the website, Play store and App store through relevant SEO and ASO initiatives

- Optimize on-page content, along with the Tech team, on web and app properties

- Improve domain authority by building relevant backlinks

- Run targeted campaigns and optimize for activation, retention, reactivation and revenue growth throughout the user journey

- Coordinate and work closely with the Content Marketing Team to organically increase awareness and optimize for conversion

- Use customisation and personalisation effectively throughout the user journey

- Use automation and analytical tools to track and analyze user cohorts

- Define metrics and create a dashboard with regular reporting on KPIs

- Generate regular reports to evaluate the effectiveness of marketing campaigns and provide actionable insights for continuous improvement

- Work closely with the UX/UI teams to drive better funnel metrics

- Work closely with the Content Marketing Team to improve marketing collaterals based on data-driven insights

- Run experiments, conversion tests, and predictive analysis across marketing platforms to identify trends and best practices

- Stay abreast of industry trends, emerging technologies, and innovations in digital marketing

- Regularly evaluate tools to improve the overall quality and relevance of marketing communications (email builder, marketing automation, message distribution, tracking and analysis)

- Manage and stay within a monthly budget for all digital marketing spends

Requirements:

- 5-6 years of proven experience in revenue growth marketing or a similar role

- Proven track record of successfully implementing marketing strategies and campaigns that have led to business growth

- Thorough understanding and use of analytical tools (e.g., Search Console, Google Analytics, CleverTap)

- Strong leadership and team management skills

- Excellent analytical and problem-solving abilities

- Exceptional communication and interpersonal skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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