Associate Principal Consultant at Indusion Consulting
Views:115 Applications:51 Rec. Actions:Recruiter Actions:29
Manager - Google AdWords - Education (5-10 yrs)
TITLE: Google AdWords Manager
THE OPPORTUNITY: This role will be responsible for developing and executing the company's Google AdWords marketing strategy. The ideal candidate is well-rounded: analytical, and metrics-driven.
JOB RESPONSIBILITY: (Performance Marketing + Online Campaigns)
- Strategies, plan and execute Google Adwords marketing strategies, marketing database, email, social media, and display advertising campaigns.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Identify trends and insights and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.
- To create campaigns that deeply integrate with our products.
REQUIRED EXPERIENCE:
- Should have 5 - 9 years of experience in Google Adwords
- Demonstrable experience leading and managing SEM, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.
- Up to date with the latest trends and best practices in online marketing and measurement.
DESIRED SKILLS AND EXPERIENCE:
- Graduate/PG Degree. Strong Analytical bent of mind preferred.
- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics, etc)
- Experience in setting up and optimizing Google Adwords marketing campaigns
- Strong analytical skills and data-driven thinking
- Experience in Pardot would be an added advantage
- Experience in salesforce OR any other CRM platform would be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
