Manager - Google Ads/Performance Marketing (2-5 yrs)
Performance Marketing Role - Meta & Google Ads
Responsibilities :
- Develop and implement performance marketing strategies leveraging Google Ads and SEM platforms to drive traffic, conversions, and revenue.
- Conduct keyword research and analysis to identify opportunities for campaign optimization and expansion.
- Create and manage Google Ads campaigns across search, display, including campaign setup, ad copywriting, and targeting optimization.
- Monitor campaign performance and analyze key metrics to identify trends, insights, and areas for improvement.
- Optimize campaign performance through A/B testing, bid management, budget allocation, and landing page optimization.
- Collaborate with cross-functional teams including creative, analytics, and product to align marketing efforts with overall business objectives.
- Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign performance and drive innovation.
- Provide regular reporting and insights to stakeholders on campaign performance, including KPIs such as ROI, CPA, and ROAS.
- Identify opportunities for scaling successful campaigns and maximizing return on ad spend (ROAS).
- Stay informed about competitor strategies and market dynamics to inform campaign strategy and tactics.
Skills required :
- 2-5 years of work experience of managing Ad Operations/Ad exchange/Affiliate Marketing/ Social Media Marketing/Content distribution
- Knowledge of Google Analytics and deep expertise in Google ads, both SEM and display
- Strong analytical skills and a data-driven approach to problem-solving
- Experience in launching & configuring campaigns, expertise in managing and troubleshooting CPA, CPM, CPC, and PPC campaigns, including traffic optimization.
- Exposure in SaaS comparison companies will be preferred.
- Good communication skills. Should be able to speak business and technical language
Other Important Information :
- Compensation: Based on current skills and expertise
- Location: based in our corporate office in Gurgaon
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