About Locus :

- Locus is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. We are building The World's Best Dispatch Management Platform in Final Mile. Our smart supply chain solutions provide end-to-end visibility and enable enterprises to enhance their operational efficiency by reining costs, streamlining the customer experience, and reducing environmental impact.

- Headquartered at Bangalore, India, we have offices present across, North America, South East Asia, EU. We are a 300+ strong team and growing rapidly.

- With a strong base of investors, GIC, Singapore's sovereign wealth fund, Qualcomm Ventures LLC, Tiger Global, Falcon Edge, Blume Ventures, pi Ventures, and others., Locus has raised around $80 million across multiple rounds.

- Locus- scalable solutions include route optimization, real-time tracking and analytics, sales beat optimization, territory planning, vehicle allocation and network design. Our future-ready platform has resulted in $150 million+ savings in logistics costs, 70 million+ kilometer reductions in distance traveled, and 17 million+ kilograms reduction in GHG emissions across clients like Nestle, Mondelez, Unilever, BigBasket, Bluedart, Bukalapak, The Tata Group, and many others.The company powers deliveries across North America, Europe, Southeast Asia, Middle East, ANZ, and the Indian Subcontinent.

Backstory :

The journey of Locus from being a women's safety application to a leading logistics optimization platform, is an interesting one. In 2015, Nishith Rastogi and Geet Garg developed RideSafe, a women's safety geo-tracking app to track deviations from pre-defined ride routes.

It was soon adopted by food tech companies to track deviations of their delivery staff. This gave Nishith and Geet material insight that there was clearly a lack of a decision-making system in logistics. This realization was the pivotal foresight that led to the building of Locus, an end-to-end dispatch planning and route optimization platform for supply chain enterprises.

From 2015 till date, Locus has grown by leaps and bounds, with a clear focus on innovating consistently

Key Milestones :

July 2015 - Locus was born in a 2 BHK studio apartment in Peenya, Bangalore and registered as MARA Studios Pvt Ltd. We raised our Series A round funding from Exfinity Ventures and GrowX Ventures and we launched the Dispatch IQ and TrackIQ products.

By 2018, we were a team of 100 and we reached 10 million successful customer orders.

We raised our Series B in 2020 funding led by Falcon Edge and Tiger Global, we also open our South East Asia office in Jakarta, Indonesia, Berlin in Europe and California in the USA

Our team grew to 200 in 2020 and, we opened offices in UK, Vietnam and Singapore

We raised our Series C funding of USD 50 mil led by investors GIC and Qualcomm Ventures

Locus gets recognised twice in a row for the Representative Vendor in the latest edition of the 2022 Gartner- Market Guide for Supply Chain Network Design Tools

FIELD MARKETING MANAGER

Role Purpose :

- We require an exceptional, results-driven - Field Marketing Manager. This individual contributor (IC) role will lead and implement the Field Marketing Strategy. Responsible for Demand generation, pipeline in ABM accounts .We are looking for a tenured B2B Field Marketing leader to support the high growth forecasted from the region. We need a strong leader who can be strategic and execution-focused to deliver Quarterly/ Monthly Sales Accepted Opportunity targets (both in terms of number & ARR), revenue and client loyalty for the Geo.

- You don't have to do it alone - you will have support from your superstar peers across the campaigns, events, digital, marketing operations, customer marketing communications, PR, and learn and leverage from your other field marketing peers.

Role Responsibilities :

- Own and implement the Regional Field Marketing strategy, Revenue plans, Client loyalty and Marketing budgets in the Geo.

- Develop localised campaigns with a marketing mix (Roundtable events, webinars, ABM, PR & social) that focus on key sales objectives

- Drive awareness, revenue growth, retention, and nurturing relationships with high-propensity targeted executives and accounts (ABM) & client accounts.

- Work closely with the local sales, partner ecosystem and customer success team to co-create the field marketing strategy, content, events and campaigns.

- Management of all events from start to finish. Including follow up activities and funnel movement. Types of events include seminars, trade shows, webinars, executive round tables and internal staff events.

- Work with the Central Campaign Team/ External vendor to execute any digital outreach needed for the region. Leverage paid channels to augment traffic, MQLs/ SQLs/ SAOs but not limited to TOFU but also demand generation, pipeline and thought leadership.

- Work with the content team for all local content, including; thought leadership whitepapers, brochures, landing pages, blogs, sales presentations, Email & nurture campaigns, case studies and PR Outreach.

- Own marketing reporting and analytics, including monthly or quarterly forecasts.

- Be the point person for all data related to regional marketing activities and ensure the Performance Marketing team is hitting goals and metrics.

- Achieve the Marketing KPIs, Revenue and client loyalty objectives for the region. Be accountable for results and drive from the beginning to the end of the funnel.

- Partner with the SDR to lead our demand generation efforts that focus on building, progression of pipeline and improving win rates from marketing sourced opportunities

- Identify market opportunities and define the right field marketing programs to promote current and prospective customer engagement, generate new business, cross-sell and up-sell pipeline, and accelerate sales.

Who would fit the role?

- Must have 7+ years of hands-on experience as a B2B marketing leader, with ownership of key metrics and a track record of driving impact

- Ability to channel the years of experience in Locus specific scenarios to drive results.

- Bachelor's degree in marketing, communications or equivalent

- Strong understanding of Demand Generation, pipeline building and Account-Based Marketing. Proven track record of delivering under a tight deadline experience and working with a US-based organisation

 -Stellar writing/editorial/ Event background with a portfolio of demonstrated examples

- Self-motivated and positive with a - can-do- attitude. While driving the strategy, you will need to be ready to roll up the sleeves and get into the trenches.

- Analytical, with the ability to capture and share critical data and insights and use data to drive key marketing strategies and decisions. Hands-on experience with marketing tech stacks.

- SaaS start-up experience is a plus.

Life at Locus comes with with added benefits as well:

- Locus Energise -our wellness initiative for our team provides - unlimited cashless in-clinic consultations, access to more than 2000+ gyms, cult fitness studios & sports facilities, Telehealth support, pre-recorded fitness videos & mindfulness podcasts, via an app-based access.

- A comprehensive Health Insurance policy that covers you and also your loved ones

- Continuous learning and development programs, focussed on cross-cultural interactions and individual skill building

- Flexible work hours - we believe in getting the work done, and most teams choose their cadence of work coordination and hours to do inter-team collaboration as well as deep focus individual work

- No leave restrictions(you manage your own leaves)

- We are committed to sustainable practices and one of the many ways we do our share is by incentivising team members who stay close to the office! Pedal or Walk your way to the office and earn extra bucks with a healthier you!

- With all of that and a cool office space in the heart of Bangalore, that offers healthy catered meals, a fully functional gym, enjoy a game of snooker or table tennis, and a fully functional hardware lab for your tinkering projects.

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