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23/02 Agnelo Miranda
CEO at Zedass Associates LLP

Views:104 Applications:41 Rec. Actions:Recruiter Actions:6

Manager/Executive - Performance Marketing (2-5 yrs)

Mumbai Job Code: 313882

Responsibilities :

- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.

- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.

- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.

- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.

- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Requirement and Skills :

- Bachelor's degree (or higher) in any related field with a strong quantitative background.

- Proven working experience in digital marketing (Minimum 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable.

- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads

- Have experience in managing Ad Networks for acquisition campaigns.

- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).

- Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.

- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.

- Have a good understanding of mobile attribution tools (e.g. Appsflyer).

- Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).

- Have a basic understanding of Google Analytics.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.

- Experience in handling programmatic ad buying would be a plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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