Assistant Manager - Talent Acquisition at Hono
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Manager - Email Marketing - IT (4-15 yrs)
- Develop and execute email marketing strategies and campaigns to achieve company goals and objectives.
- Plan, create, and implement email marketing campaigns, including email templates, landing pages, and CTAs.
- Manage and segment the email database to ensure targeted and personalized communication.
- Write compelling and persuasive email copy, subject lines, and CTAs to drive open rates, click-through rates, and conversions.
- Optimize email campaigns through A/B testing, analysing metrics, and implementing improvements based on insights.
- Monitor and report on key email marketing metrics, such as delivery rates, open rates, click-through rates, conversion rates, and ROI.
- Conduct regular analysis of email campaign performance and provide recommendations for optimization and continuous improvement.
- Collaborate with the content marketing team to align email marketing efforts with overall marketing initiatives and campaigns.
- Utilize marketing automation tools like HubSpot to create and automate email workflows, lead nurturing campaigns, and customer journeys.
- Stay updated on industry best practices, trends, and emerging technologies in email marketing and marketing automation.
- Ensure compliance with email marketing regulations and best practices, including CAN SPAM and GDPR.
Requirements :
- Bachelor's degree in marketing, Business, or a related field
- At least 4 years of experience in HubSpot/CRM Marketing Tool and Inbound Marketing
- Experience in lead generation and lead nurturing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
