Manager - Email Marketing - IT (4-10 yrs)
We are hiring for a product-based company and they are into leading live video commerce platform.
In this role, you will :
- Leverage data-driven decision-making and a deep understanding of email best practices to optimize the performance of email programs.
- Manage the full communication journey from contact creation to trial launch for inbound leads, identifying areas for automation and executing accordingly.
- Track and report back on all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place.
- Optimize to business KPIs through comprehensive A/B testing in one-time sends and drip sequences.
- Partner with Content, Marketing, and Product teams to execute audience-centric and ROI-driven initiatives.
- Partner with the product team to build and execute go-to market communication strategies for new features and product enhancements.
- Execute key operational tasks, from creative recommendations to A/B testing, QA, and deployment.
If you're right for this role, you have :
- 4+ years of experience managing end-to-end email campaigns (including segmentation and automations) within SalesForce Marketing Cloud
- 3+ years of experience using SalesForce Marketing Cloud (SFMC)
- Strong inquisitive & investigative skills with the ability to understand and interpret numerous key performance indicators
- Skilled in email database management, especially when it comes to CRM integrations
- HTML and CSS knowledge as applied to email templates + an eye for design
- Understanding of B2B sales cycles
