Manager - Email Marketing - IT (3-5 yrs)
We are looking for a Email marketing Manger to take the lead with our email marketing strategies.
Main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.
Roles & Responsibilities -
- Duties of an Email marketing manager include:
- Managing the company's email campaigns and communicating company brands through email marketing.
- Has handled Scale of 1 millions email a month.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Managing trigger email campaigns throughout the customer life-cycle to maximize sales.
- Carrying out segmentation of the database and implementing re-marketing strategies.
- A/B Testing on various email campaigns to establish the most effective.
- MVT Testing on email marketing campaigns.
- Tracking and reporting on email campaigns in order to guide improvements.
- Reporting to the marketing director on sales revenues generated through email marketing campaigns.
- Ensuring all email campaigns comply with current email best practice in the industry.
- Working closely with the Head of CRM to develop a clear CRM strategy.
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Report on sales revenue generated from email marketing efforts
- The ideal background of an Email Marketing Manager:
- Excellent written communication and copywriting skills.
- Previous experience as an email marketing manager.
- You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.
Experience of 3 to 5 Years
Skills: Analytics & Reporting, HTML, Email Marketing, A/B Testing, Graphics Design, Email Newsletters, Emailcampaign management and production, Mailchimp / Email marketing tools, A/B Split Testing, Analytics - MVT/AB testing
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