CEO at Nextleap Advisory
Views:113 Applications:49 Rec. Actions:Recruiter Actions:22
Manager - Email Marketing - Education (3-6 yrs)
Responsibilities:
- Conceptualize and create email calendar based on the marketing objectives
- Run the email campaigns through an email marketing tool
- Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns
- Constantly A/B test and optimize different type of email campaigns and elements of the campaigns (subject line, CTA buttons, images, layouts, etc.)
- Stay updated with the latest market trends on email marketing and come up with innovative campaigns.
- Constantly seek optimize the performance of the email marketing efforts by driving more ROI out of the campaigns.
- Strive for analytical excellence by measuring & adapting creatives based on performance of the creatives (CTRs, email open rates, etc.) on email campaigns
- Provide feedback and input on marketing campaigns to the marketing team and identify opportunities to create more engaging marketing campaigns
Requirements:
- At least 3+ years of experience in managing email marketing campaigns for a consumer brand with a rich portfolio of previous successful campaigns
- Experience with email marketing tools available in the market.
- Should understand basics of segmentation and customer life-cycle management.
- Basic understand of HTML/CSS; should be able to make basic HTML changes in the emails
- Strong understand of email marketing concepts like ESPs, domain authority and warming up IPs
- Willing to experiment fast and change paths as needed
- Good analytical skills and an inquisitive nature.
- Excellent communication skills
- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
