HR at Millennium IMS Pvt Ltd
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Manager - Email Marketing (3-6 yrs)
Skills :
- Data mining using various tools
- Email marketing using email blast tools
Key Responsibilities:
Data Mining and Segmentation:
Utilize advanced data mining techniques to gather and analyze customer data from various sources and build the list.
Email Campaign Management:
- Develop, execute, and manage end-to-end email marketing campaigns, including concept ideation, content creation, scheduling, testing, and performance analysis.
- Monitor and maintain the email marketing calendar, optimizing send times and frequency based on industry best practices and customer preferences.
Performance Analysis and Optimization:
- Monitor key performance metrics (open rates, click-through rates, conversions, etc.) and derive actionable insights from email marketing campaigns.
- Implement A/B tests and continuously optimize campaign elements to improve email engagement and conversion rates.
- Regularly report on email marketing performance and provide actionable recommendations for improvement to stakeholders.
Compliance and Deliverability:
- Ensure email campaigns adhere to relevant industry regulations and best practices, including GDPR, CAN-SPAM Act, and email deliverability standards.
- Monitor email deliverability and maintain a clean email list by regularly managing bounces, opt-outs, and subscriber preferences.
Email Automation and Workflows:
- Implement and manage email automation workflows, including welcome series, abandoned cart reminders, and customer re-engagement campaigns.
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