Manager - Email Marketing (3-4 yrs)
Email Marketing Manager
About the role :
- The ideal candidate is a creative problem solver at heart who thrives in a team environment. You will help manage and oversee relationships with new and existing clients through high-touch email marketing, lead generation, and market research.
Responsibilities :
- Identify target audience and grow our email list
- Reach out via email to our existing clients and pitch out services
- Ensure through the email activity, revenue is generated
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email
- Create email databases for lead generation and lead nurturing
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements :
- Proven work experience as an Business Development Associate, specializing in Email marketing.
- Proven work experience in revenue generation
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
Qualifications :
- Bachelor's degree or equivalent experience
- Excellent written and verbal communication skills
- Highly organized with excellent attention to detail
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