Consultant at Kelly Services
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Manager - Digital & Online Marketing - Advertising Firm (3-8 yrs)
Roles and Responsibilities
- Digital Outreach Campaigns - Plan, Strategies and execute organic and inorganic digital campaigns across online and offline channels.
- Content Strategy & Lead Generation - Define content strategy to address all stages of users journey across digital and offline channels.
- Responsible for lead generation from digital channels.
- Website, Social and Campaign Analytics Define success metrics and formulate dashboards for web, social and campaign performance.
- Hands on experience using analytic tools such as Google Analytics and Twitter native campaign dashboards
- Organic Web Traffic Reach - Search Engine Optimization strategy to increase traffic, improve reach & generate sales.
- Analysis & reporting of website traffic, user Behavior and campaign effectiveness against metrics
- Vendor Management - Liaise and manage business relationships across content development and digital vendors
Professional experience requirement
- Good Communication skills (Verbal and Written)
- Strong analytic and quantitative skills
- Ability to use data to develop and optimize marketing programs
- Ability to translate customer insights into marketing activities
- Deep understanding of SEO and CRO strategies
- Ability to excel in an extremely fast paced and start-up like environment
- Self-starter that builds strong relationships in order to deliver outstanding end-to-end business results with limited resources
- A roll-up-your-sleeves, get-it-done mind-set
- Confident decision maker with a bias for action
- Comfort with change and ambiguity
- Natural networking and collaboration skills
- Detail-oriented and extremely organized and comfortable working with local and international teams and management
- Alternate Saturday's Working.
Job Offer :
- A chance to work with an innovative organization with excellent growth opportunities and great pay prospects.
- Opportunities to represent the company globally at our ventures.
Location : Kanpur, UP, India
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