-Great Opportunity

Our Client is a India-headquartered software product development company with a strong business presence in Eastern Europe and around 10 years of experience in designing, building, streamlining, and supporting complex and large-scale software products.

The Job

Your Responsibilities will include :

- Analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation.

- Maintaining our social media presence across all digital channels.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and Managing paid search campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- Measuring and reporting on the performance of all digital marketing campaigns.

- Analyzing website and social media pages, then making recommendations for improvement.

- Monitoring website traffic, search results, and developing strategies.

- Generating content ideas and delegating these to the team.

- Overseeing content creation and offering suggestions.

- Optimizing pages for desktop, tablet, and mobile use.

- Developing link-building strategies.

- Keeping up to date with new trends and best SEO practices.

Ideal Candidate

Skills Required:

- Excellent written, verbal, and analytical skills.

- Experience with Google Analytics.

- Great customer service and interpersonal skills.

- Ability to follow specifications.

- Ability to work under pressure.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

- Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking.

- -Up-to-date with the latest trends and best practices in online marketing and measurement.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.