One of our client which is into Skin Care Products is looking for :

Sr. Manager- Digital Marketing

Job Responsibilities: -

- Creating a holistic digital marketing plan for the organisation along with the budget and online business forecasting.

- Create content plan and strategy for generating online demand by exploring all the social and digital media for the selected brands

- Evaluation of all the campaigns, course correction and improving the performance and business.

- Team management, evaluating team's performance vis-- -vis the projects being handled by them.

- Influencer Marketing - Connect, negotiate, collaborate with beauty influencers and be responsible to generate business through influencer marketing.

- Community management through the team - Managing all social media forums of all the brands and company with regular posts and engagement campaigns.

- Work along with creative team to setup social media content

- Have a target-based plan on all the promotions during festive seasons

- Develop and run paid and unpaid social media (FB, Instagram, YouTube and, etc) advertisements/campaigns e.g., PPC, like campaigns etc.

- Hands-on or willing to learn about E-commerce platforms as Amazon, Purple, Mantra, Flipkart etc.

- Manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour. Finding the relevant keywords, most searched words in the category and daily hits etc.

- Search engine optimization

- Provide campaign performance reporting and analysis like CTR, Conversion rate etc

- Providing insights on the market updates

Mandatory Experience : 

1. Min 6 years of experience in a digital marketing role.

2. Min 2 Years of experience in skin care/Beauty/Cosmetic industry. The experience should be recent i.e. either currently working or having worked in this industry not more than a year back.

3. Min 1 year of experience in influencer marketing collaborating with beauty influencers.

4. Min 2 years of team handling experience.

Other Mandatory Requirements: - Having thorough knowledge and work experience for:

5. All types of paid campaigns on google, social media channels, market places (i.e. ads on Amazon, Flipkart etc) etc.

6. Influencer Marketing

7. Community management & SMO

Preferred but non mandatory requirements:

1. SEO

2. Having worked on or having good knowledge of E-commerce knowledge.

3. Having experience of influencer marketing in beauty/skin-care/cosmetic for UK/European market.

4. Affiliate marketing

Educational Qualifications: - Bachelor's degree and proven experience within content & digital marketing

Requirements :

- Good communication

- Managerial and team handling skills

- Analytical skills

- Budget making and monitoring

- Good understanding of digital marketing concepts and best practices

- Oversee social media community management

- Thorough knowledge of executing digital ads including Facebook, Amazon ads, Flipkart, and Google Ads etc.

- Must possess creativity mind-set

Salary : Negotiable.

Interested candidates can apply to us.

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