Consultant at Careernet Technologies
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Manager - Digital Marketing - SaaS Firm (3-7 yrs)
We are looking for a candidate to help drive our digital marketing strategies - creating growth campaigns and executing our paid acquisition strategies. An ideal candidate would have extensive experience in B2B SaaS demand marketing, can execute on lead generation strategies, demonstrate proficiency in running SEM and paid social campaigns, webinars, and marketing automation platforms (Hubspot a plus!)
ROLES AND RESPONSIBILITIES
- Develops and executes full-funnel digital marketing projects; measuring and documenting all actions and steps taken along the way.
- Manage SEM program execution, most notably Adwords, including ad copy writing, ad design, and targeting/calibration/pacing.
- Manage execution of ABM and brand awareness advertising platforms, including ad copywriting, ad design, and audience building. Work with Metadata.io, DemandBase, or 6Sense a plus!
- Own launching new marketing landing pages and form management.
- Work with our content marketing team to host webinars and drive attendance, and drive post-webinar registrations.
- Be the first point of contact for the design team on the testing of creatives and concepts
- Report out regularly on how each channel is performing in driving inbound MQLs, and at what cost.
- Proactively think of new digital channels to test, propose a budget and time frame, and measure results on those tests.
- Manages and executes on the digital aspect of non-digital-first projects, like having landing pages up for conferences, speaking proposals, and webinars.
Note: Candidates in this role must overlap part of Pacific Time (4pm-1am India Time)
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