Position : Digital Marketing Manager

Experience : 5 to 8 Years

Qualification : MBA, BBA, Digital Marketing,

Location : Yelahanka New Town, Bangalore

Key Skills : Working with international clients, experience in Digital Marketing for software products and services (SAAS), Ad Campaigns (Google/Facebook etc), Lead Generation, YouTube, Channel Knowledge, Video Editing, Content Creation, Email Marketing, Images & Posters, SEO, Organic and Paid campaigns, Lead Generation & KPI & ROI (Return on Investment),

Role & responsibilities:

- Designing and overseeing all aspects of our digital marketing department including our marketing database, and email marketing.

- Plans and executes all SEO/SEM, content marketing and display advertising campaigns,

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Work closely with marketing, sales and demand generation teams for ideation, inputs and driving content.

- Build and execute a content calendar in line with marketing goals.

- Optimize website content and structure for search engine visibility and rankings.

- Planning and managing our social media platforms.

- Specializing in employer branding and developing campaigns that garner high engagement.

- Brainstorms new and creative growth strategies through digital marketing.

- Experience with website analysis using SEO tools like, SEMRush, magisto, hotjar, camtasia, spark traffic, leady, Benchmark, Google Analytics, Google Search Console, Google Keywords Planner, you tube and instagram.

- Ability to tailor content as per audience demographics across social media channels (LinkedIn | Facebook | Twitter) for both organic and digital advertising campaigns.

- Should be able to manage social media properties (Face book, LinkedIn, Twitter, etc.), including daily monitoring, posting, and content development.

- Generate Sales through Social Media Platforms

- Excellent attention to detail and ability to multi-task.

- Should have in-depth marketing experience and a passion for digital technologies

- Ability to understand the product value proposition and should demonstrate deep product knowledge and value proposition to customer.

- Should have experience in marketing related to SAAS product worldwide.

- Hands on experience in handling subscription based product marketing

Primary (Must have skills) :

- Excellent written and verbal communication skills

- Experience working in an IT Services Industry/SAAS is Mandatory

- Excellent written and verbal communication skills

- Proven work experience as a Digital marketing Manager. Experience in handling team of min 5 to 8 members.

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Monitoring & Reporting website and social media analytics

- Strong analytical skills and data-driven thinking

- Good understanding of HTML, and CSS is required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.