Customer Success Manager at HYRGPT
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Manager - Digital Marketing - Real Estate (8-14 yrs)
Role: Digital Marketing Manager
Responsibilities:
- Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance channels.
- Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.
- Managing online brand and project campaigns to raise brand awareness.
- Should have experience in identifying target audiences across devices and devising digitalcampaigns that engage, inform and motivate the user to take desired action.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends, insights and optimize spends as well as performance based on the insights.
- Should have experience in A/B and multivariate testing & optimization.
- Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Should have experience in optimizing landing pages and user funnels.
- Collaborate with agencies, publishers, ad-networks and other vendor partners.
- Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.
Desired Candidate Profile:
- Bachelor's degree/Post Graduation
- Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices
- Excellent written and verbal communication skills, including copywriting and editing
- Experience with marketing automation tools, CRM platforms, and web analytics software
- Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously
- Strong analytical skills and attention to detail, with a track record of using data to inform decision-making
- Creativity and a passion for digital marketing and emerging technologies
