ABOUT FOUNDING YEARS:

KLAY Schools are a chain of high-end preparatory schools catering to preschoolers and providing day care and after school services. KLAY schools are set up by Founding Years - A multi-platform education services organization. KLAY the Best Play School in India caters to an age group of 1-10 years. The school is chosen for its high quality of teaching, education, infrastructure and resources. Klay has emerged as a leading Day Care and Pre-School brand with 85+ Centers across India. The company has successfully expanded its network across India, and is well poised to meet its top line, bottom line and foot print expansions goals for FY 18. The company is at the intersection of scaling up organically and through acquisitions. The company has two operating models in their network of Centers viz.

a) Company owned and managed Centers that caters to a given market or a society - Approximately 45 Centers.

b) Corporate Owned and Klay managed Centers for a Corporate Company. (Caters to a captive audience) - Approximately 35 Centers

For more information, please visit the website www.klayschools.com

Roles and Responsibilities :

- Create Strategies that drive online traffic to our website

- Drive Lead Generation through Optimized spends on the Digital Space.

- Create Marketing Campaigns with a choice of Digital Options that targets the TG and generates Leads.

- Create strategies analyzing the reports that Track Conversions and spends.

- Manage Art and copywriting professionals.

- Improve the user experience and Manage the periodically to stay relevant, rich in content that drives traffic.

- Manage all the social Media handles

- Partner with Sales, Marketing and Digital Vendors to increase marketing results.

- Manage the budgets of Digital Marketing and optimize the cost per lead and cost per acquisition.

Skills and Qualifications :

Educational Qualifications : An MBA in Sales & Marketing, with 3 years of experience in Digital Marketing

Experience & Industry Preference : 7-10 years in product or service driven industry. Must have handled Digital Marketing in the last 3 years at least.

- Proactive Approach

- Result Oriented Approach

- Self-motivated

- Decision making capabilities

- Execution capabilities.

- Ability to balance the Execution mindset with Consumer Mindset

- Marketing acumen

- Digital Marketing Expertise

- Ability to understand the overall Business

- Collaboration skills

- Analytical and Insights oriented approach

- Cost Optimization

- Staying relevant

- Social Media Management Skills

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