Manager - Digital Marketing - Paid Media (1-3 yrs)
Key Responsibilities :
- Scaling Google and Facebook channels
- Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
- Track and evaluate KPIs of performance channels and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
- Work with the brand marketing team to create aligned consumer communications and to ensure both strong commercial and consistent brand messages.
- Initiate and conduct tests and challenge existing digital marketing strategies and activities to make sure that we have the right priorities and focus for us to reach our goals.
- Analyze and report all digital marketing activities to ensure that we maximize ROI/ROAS.
- Monitor trends and drive development in the digital marketing area, with internal and external partners, to make sure that we stay up-to-date and we always put our customer in focus.
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