Senior Manager - Talent Acquisition at edWisor.com
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Manager - Digital Marketing/Paid Campaign - Education (3-5 yrs)
Are you passionate about working with a young organization - Are you passionate about growing with a growing organization
- Do you get excited with challenges of growing the business revenue
- Look no further, you have come to the right place.
edWisor.com, established in 2015 is set out to change the face of education, and you will help us doing that. We are looking for an aggressive yet a passionate Paid Campaigns Managers to be a part of our Marketing Team to run the paid campaigns. An ideal candidate should have handled a monthly budget of at least INR 10 Lacs
Purpose of the role :
Works to improve edWisor's market position and achieve financial growth by enhancing our brand and build a strong online presence through our digital platforms.
Responsibilities :
- Forming effective paid search strategies, launching and optimizing various PPC campaigns.
- Suggest and develop new campaigns across multiple channels.
- Monitoring paid search budgets and creating, overseeing accounts on search platform (e.g. Google AdWords, Bing, Yahoo, Facebook etc.) and to ensure online marketing efforts have the highest possible return on investment (ROI.)
- Ensuring performance through weekly KPI analysis and budget/impression pacing reports and producing reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts.
- The ability to troubleshoot the search platforms when faced with a problem.
- Implementation of conversion tracking through Google Tag Manager and Google Analytics.
- Helping sales team find new opportunities with our marketing initiatives.
- Exhibits the ability to jump from the creative side of marketing to the analytical side.
Essential Skills & Experience :
- Exceptional verbal and written Communication Skills.
- An experienced manager with excellent knowledge on principles and trends of search engine marketing (SEM) including search engine optimization (SEO.) and digital marketing concepts.
- Bachelor's Degree in Marketing, Digital Media Communications or related field.
- 3+ years experience in managing paid campaigns.
- Experience with Google Analytics and social media campaigns.
- Experience with managing multiple types of accounts and campaigns.
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