HR at Oasis Human Resource
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Manager - Digital Marketing - Marketing Firm (2-4 yrs)
Job Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, etc for our clients
- Design, build and maintain social media presence for our clients
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Desired Candidate Profile :
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- A customer-oriented attitude
- Excellent communication and negotiation skills (written & oral)
- Problem-solving aptitude
- Ability to work well with a team
- BSc/BA in Business Administration, MBA-Marketing or a related field
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