HR Recruiter at Aanvikshiki HR Solutions
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Manager - Digital Marketing - KPO (5-8 yrs)
- Analyse client's business, goals, targets & competitors
- Design, build and maintain digital marketing strategy for our clients post analysis
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights to optimize the campaign performance
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and enhance user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
Candidate Profile :
- Proven working experience in digital marketing and handling team
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience with A/B and multivariate experiments
- Experience of marketing automation tool would be an added advantage
- Solid knowledge of website analytics tools like Google Analytics, NetInsight, Omniture, WebTrends
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
