Digital Marketing Manager 

- Opportunity within a company with a solid track record of performance

- Work alongside & learn from best in class talent

- Join a market leader within IT Services

- Started with a simple intent to solve a problem. To make intellectual content shared at conferences, available to the World. This pushed us to explore the area of online streaming & communication back in 2010 which now has become a norm for any online activity.

- Later, incepted a technical service agency & learned our craft working over multiple problem statements for our client in the last 10 year. This division now works with very selected projects & clients.

- The Journey continued since then & we picked more subjects & industries with the aim to take interesting digital initiatives to solve business problems.

The Job

Your Responsibilities will include :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
 
- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ads, Media Buying, PPC and SEO / SEM.

- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimization.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
 
- Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analyzing and interpreting metrics to measure the success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimizing marketing tactics that boost conversion rates and accelerate customer acquisition.

- Managing a team of 11-50 people.

Ideal Candidate

Skills Required :

- You have at least 5 years of experience ideally in Digital Marketing, Consumer Insights / Market Research or Content Management within IT industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within App Marketing, Community Management, Content Analysis, Content Management, Content Planning, CRM / Loyalty Marketing, Digital Transformation / Change Management, Employer Branding, Growth Hacking, social media / Viral Marketing, Startup Experience, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of BI Reporting Tools (Tableau, Sisense, DOMO, Power BI), Campaign -Management Tools (HubSpot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.

- You are a strong team player who can manage multiple stakeholders

- You are a strong mentor and coach who can build high performing teams

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.