The INDIA Digital & Social Marketing Manager will report to the INDIA GEO Marketing Leader and dually to the Global Digital & Social Marketing Director.

Define, implement & execute digital marketing strategy and deliver projects and release for all marketing pillars (incl. websites, campaigns, social media, apps, online services) based on What-to-Market INDIA (WTM INDIA 2015)

- Develop INDIA plan to leverage Company- INDIA, including content localization (PR, Customer Stories, Industry Solution Experience promotion, Local Event Push, Landing Pages, Call to Action)

- Work with creative and content design department to maintain equity by requesting / reuse art work provided by the design department.

- Work with SEO Global department to empower organic search on local most popular search engine on most frequent pages and top ranked pages

- Optimize local pages, with relevant keywords, in meta, images, pages titles, words repetition to optimize what we want our user to search and match what they are looking for.

- Connect and relay key business messages on most popular local social network, blogs, identify locally network ecosystem to empower the use of social marketing force.

- Drive and manage usability & content through digital established scorecard.

Social Marketing

- Develop social marketing plan to effectively distribute INDIA relevant content across social media channels

- Create social media marketing scorecard to benchmark and measure the reach, engagement, and conversion of content through social channels

- Identify innovative approaches to converting online social and community interest in company to lead and revenue opportunities

Inbound Marketing Campaigns & Processes

- Champion inbound marketing best practices (content, call to actions, user experience, follow up touch points) and syndicate across channel and functional marketing teams

- Support measurement of E2E inbound campaigns

- Collaborate with global and cross-region on key digital initiatives which will enable a more seamless customer buying journey (persona development, solution finders, etc.)

Digital & Social Marketing Scorecard

- Develop scorecard and cadence to demonstrate impact of digital and social marketing on the company business results (awareness, demand creation, revenue)

- Benchmark results and provide analysis on optimization approaches

- Regularly update Local GEO marketing leader management on digital & social marketing contribution

Role Description

- Define digital marketing strategy and execute digital marketing programs in alignment with strategic business objectives and global digital strategy

- Design, improve and implement digital systems the company uses

- Select and operate digital tools in coordination with Global Digital Director (Velizy / HQ)

- Lead market and consumer digital research, activity results, and competitive intelligence to adjust digital strategies to meet changing market and competitive conditions. Benchmark: Provide quarterly competitive assessment of the landscape

- Publish the digital content in coordination with all departments involved in digital presence and interaction (industry, brands, channels, corporate functions, R&D).

- Operate and manage the everyday operations and functions of those networks (websites, social media networks, apps, online services

- Establish digital marketing scorecards and operate digital metrics monitoring platform and online management tool

- Define processes and lead teams that execute, develop & optimize the performance of all interactive properties including websites, apps social media and campaigns

- Leverage the various systems and online platforms for execution of digital programs

- Leverage and train the local organization on digital marketing trends and best practices, including Partners (Partners- Enablement through Academy)

- Mentor, coach, educate and manage any applicable direct reports

- Manage applicable vendors and contract resources for delivery of digital programs and touch point

Deliverables

- Digital strategy and plan

- Digital & social content plan (corporate, products, services) in coordination with all content providers (industry, brands, channels, corporate functions, R&D- )

- Management and monitoring scorecards of operations and functions of all digital touch points (websites, social media networks, apps, online services, Blogs- )

- Digital support on assets creation and publishing (validation on other contributors production)

- Create GEO Local Web Pages using company CMS/Apps.

- Request and manage the localization process. Review and have content live based on INDIA local WTM and Awareness plan.

KPIs

- Creation of a local digital agency ecosystem

- Timely deployment of digital assets and touch points based on software release schedule, and marketing program execution plan

- Internal and external customer satisfaction

- Standard digital scorecard follow up and analysis

- Business & conversion - weekly dashboard

- Number of visits in business sections (industry, brand, how to buy, partners)

- Measure #of local inquiries / conversion and engagement rate for social media.

- # of qualified leads delivered to sales (and conversion rate)

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