HR Recruiter at Striver HR Consulting
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Manager - Digital Marketing - IT (4-7 yrs)
Job Responsibilities :
- End to end management of performance marketing activity across paid digital channels.
- Plan and execute performance marketing activity across channels such as Paid Search, FB/Insta, Google, Snapchat, Affiliate etc.
- Run inhouse digital marketing campaign to optimize the purchase and ROI
- Weekly, Monthly reporting of all the campaign with learnings to improve the performance
- Work closely with the wider marketing team to optimise audience strategies.
- Share the learning with the content team to sharpen the copy and creative for these campaigns
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- Do direct media buying from publishers for brand campaigns
- Plan and execute the digital brand campaigns through direct buying, programmatic etc.
- 360 degree planning and execution of digital campaigns which includes (but not limited to) display, video, article, search etc.
- Experience of handling agency partners.
Job Requirements :
- More than 5 years of relevant experience in digital (performance and brand) marketing
- Hands on experience of running the campaigns through Google AdWords, Bing Ads, DV360 Facebook, Twitter, Instagram
- Website and Campaign analytics
- Keyword Research skills
- Experience working on a Performance Media (SEM and Social) strategy
- Proficient in MS Excel
- Operational skills in CRM tools like Clevertap/Moengage or any other similar too
- Experience of working in app ecosystem
- Great exposure to digital tech ecosystem and tools related to this (e.g. DSP, DMP, CDP, Analytics, CRM/CLM, Attribution tools (DV360, Adobe ad cloud, Adobe Audience Manager, CleverTap, Appsflyer etc..)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
