Manager - Digital Marketing - IT (4-7 yrs)
- Should be capable of generating kickass content suitable for US, APAC B2B Markets
- Take the ownership of B2B Social media management
- Lead the strategy and execution of all online demand generation, with a laserfocus on data-driven decisions that generate qualified leads and sales pipeline
- Own the strategy and roadmap for specific service offerings, with top priorities being continual organic traffic growth and increased conversions.
- Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that result in sales qualified opportunities.
- Track and report on performance metrics real-time (traffic, leads, MQLs, SQLs, SQOs, pipeline, revenue), using this data to continually optimize our digital marketing efforts.
- Experience using Analytics tools to manipulate and analyze data.
- Working with Google Analytics, Facebook Ads, LinkedIn, a CMS, marketing automation and maybe you've even dabbled in HTML/CSS and/or web development for a B2B or SaaS company.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
