Managing Consultant at Soft Ark Resources Pvt. Ltd.
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Manager - Digital Marketing - IT (3-7 yrs)
SCOPE:
The position shall be leading all the digital marketing initiatives in the zones (Zones refers to - North India / West India / South India / East India).
The incumbent shall support two Zones.
ROLE SUMMARY:
1. Manage and spearhead regions to partner with accounts/trade to drive their digital objectives by supporting them in various social and digital media acts.
- Drive digital marketing presence for all brands across on/off-trade partners.
- Adopt new-technology solutions and platforms to improve brands visibility at retail.
- Integrate digital into all Innovation projects to drive product launch, trials, feedback and sales
- Manage and operate website operations and integration at a regional level, in coordination with a sales team.
2. Manage and lead e-Commerce operations at zonal level in coordination with sales and marketing functions.
3. Position to be administratively reporting to Regional Marketing Managers in the regions/zone, functionally reporting to Digital team at the corporate office.
- Work closely in coordination with digital team at corporate office to enable dissemination of paid, owned and earned media across zones.
FUNCTIONAL COMPETENCIES:
Essential/Must-have:
1. Established Digital and Social Media presence for trade marketing partners.
2. Track record of increasing digital reach and engagement through various digital initiatives.
3. Experience delivering significant social media marketing campaigns.
Desirable/Good to have: Working knowledge of paid and owned aspects of digital media.
LEADERSHIP COMPETENCIES:
- Essential/Must-have: Have an ability to work in individual capacity while being self-motivated.
- Desirable/Good to have: Digital IT domain knowledge.
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