Manager - Digital Marketing - IT (2-9 yrs)
Responsibilities
- Design social media strategies to achieve marketing targets
- Manage, create and publish original, high quality content
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing.
- Collaborate with Marketing and Product development teams to create social - buzz- regarding new product launches
- Facilitate client-company communication.
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a strong network
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices.
- Running paid and organic campaign on social media.
Requirements
- Proven work experience as a Social media strategist or Social media manager
- Hands on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics.
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Strong written and verbal communication skills
- Strong knowledge of power point.
- Experience implementing and optimizing Google AdWords campaigns.
- Solid knowledge of web analytics tools like Google Analytics.
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