Manager - Digital Marketing - IT (2-5 yrs)
Experience : 2 to 5 years
Location : Gurugram / Mumbai (WFO)
Must Have : Digital Marketing , SEO , SEM , Social Media Marketing
Responsibility :
- Design and drive both paid and organic campaigns across various social media channels like LinkedIn, Facebook, Twitter, IG etc.
- Play a key role in enhancing and managing brand awareness and presence across channels in the digital space.
- Design, build and maintain our social media presence
- Manage PPC advertisement campaigns on Google, Facebook, LinkedIn and other Social Media Networks
- Manage all online activity in relation to traffic acquisition, social media, and emailers
- Maintenance of keyword bids, monitoring daily & monthly budget and improving quality score for Google Ads
- Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred
- Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points
- Develop and implement best practices in online marketing and measurement
- Evaluate website content quality and manage an ongoing process of continual improvement to ensure maximized organic search performance
- Create, manage, and optimize website experiments to maximize traffic, conversions, and other key metrics
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Requirement :
- Demonstrate online marketing tools and best practices
- Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in optimizing landing pages
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Familiarity in running LinkedIn campaigns is essential
- Experience in using email tools and reporting
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
