Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Develop a website traffic plan and create goals and benchmarks to meet

- Generate monthly reports on our marketing campaign's performance

- Optimize website and social media channels for SEO as well as usability

- Manage art and copywriting professionals (outsourcing where needed)

- Analyze key metrics that unit our website traffic and our service quotas

- Partner with advertising and media specialists to increase marketing results

- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

- Manage all aspects of marketing operations, including key personnel

- Communicate with our President and Vice President about marketing goals and results

Requirements

- B.Tech + MBA degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- 5+ years experience in B2B digital marketing and advertising

- Excellent grasp of social media and website metrics and best practices

- Demonstrable experience with email marketing, lead generation and SEO

- Advanced knowledge of HTML and CSS required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.