Talent Acquisition Specialist at Sutra HR
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Manager - Digital Marketing - Internet/Online (5-10 yrs)
Responsibilities for Digital Marketing Manager :
- Should have thorough in-depth knowledge of running Search Ads, Display, PLAs, Video/Youtube ads, and Facebook Ads.
- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels.
- Manage and ensure performance effectively towards goals.
- Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs).
- Develop strategies for building and retaining mobile app users.
- Constantly unearthing new opportunities for growth leveraging the power of digital/social.
- Manage, scale and report performance of Adwords & Facebook Advertising Platform.
Requirements :
- Successful experience managing a team and advertising agencies to plan, optimize and measure Adwords, Facebook Ads, marketing database, email, social media and/or display advertising campaigns.
- Good with numbers and love for analytics.
- Minimum of 3 years of experience in Digital marketing.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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