JD : DIGITAL MARKETING

Experience Required : 2-6 Years

Education : BE or BSC + MBA

Role : Mgr-Online/Digital Marketing

Industry Type : Internet/Ecommerce

- Manage current Plans and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

- Should be able to improve brand and site and app visibility within major search engines and app stores for important keyword phrases and increase organic traffic.

- Design, build and maintain our social media presence.

- To increase site authority through trusted and natural link building, and meeting/surpassing client conversion goals.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Create reports, SEO audits for the company & manage Digital Marketing tools for the company.

- Build branding initiatives online, Manage Social Media Platforms, interactions/engagement,

- Increase Fans, Followers, and Likes on Social Media Pages Monitor and Manage SA Tech's presence on social sites including Twitter, LinkedIn, Facebook, Instagram, Snapchat, SlideShare, etc. to leverage engagement opportunities with prospects, customers, and other influencers.

- Identify and engage with influencers for content promotion Build and execute content promotion strategy through competitive research, social platform determination, benchmarking, messaging and audience mapping.

- Developing and executing a comprehensive content promotion/syndication strategy focused on high-quality content.

- Run lead generation based ad campaigns on Facebook, LinkedIn, Twitter

- Identify, interact and engage in relevant groups.

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Managing Ad Campaigns, Social Media & Firebase analytics & generate reports. Execute marketing designs and activities to establish and maintain brand presence in the market.

- Ongoing research for topics, areas of interest and other similar relevant content that can be used for Social updates

Having worked on apps will be an added advantage

Sheetal Chovatiya
Sr. Executive Recruitments
Contact No: 079 66176644

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