HR at Rafox Systems India
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Manager - Digital Marketing - HR Startup (5-15 yrs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Optimize install campaigns to improve cost per install, installation rates, post install performance.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.
- Work with Digital Marketing to ensure messaging across all channels is consistent and aligned.
- Work closely with the wider marketing team to optimise audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- Optimise install campaigns to improve cost per install, installation rates, post install performance.
- Manage all the programmatic campaigns - from ideation to media planning and optimization.
- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Hands on experience of using analytics tools like Clevertap, Appsflyer, branch and Adobe Analytics
- Experience in optimizing landing pages and user funnels
- Design customer lifecycle from acquisition to handholding to retention, with intervention to grow transacting customer and revenue
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
