Recruitment Head at Sunrise HR Solutions
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Manager - Digital Marketing - Heat Ventillation/Air Conditioning Firm (3-8 yrs)
Digital Marketing Manager
Requirements :
Demonstrable experience in:
- Specialized in B2B lead generation - experience in high value B2B lead generation on Linkedin would be a plus
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Conducting online events
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns search, display, Linkedin, FB and Twitter, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Experience in online PR and event coordination
- Open to feedback and new learning. Ability to work in fast paced work environment
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