Human Resources at Jobizo
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Manager - Digital Marketing - Healthcare (5-15 yrs)
Your Key Responsibilities :
- Strategies, lead overall digital media plan and execute across online channels.
- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives.
- Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach.
- Drive, manage and partner with key internal stakeholders and vendors.
- Manage large scale campaign planning, execution and optimization strategy for both performance and brand awareness.
What To Bring :
- 5+ years of experience in Performance and Digital Marketing for B2B customers with a focus on PAN India.
- In your previous role, you should have worked or managed Digital marketing efforts for startup(s).
- Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup.
- A good understanding of funnels, audience segmentation, creative best practices and marketing briefs.
- Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for app downloads and campaigns.
- Thorough understanding and experience of Bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer.
- You are comfortable working in a busy, fast paced work environment, believe in first principles and have the skill to transform broad ideas into action plans.
- You have a high level of ownership, comfortable in working in independent environments as well as in a large team setup.
Education : Post graduation from reputed University/Institute
About company :
We are Jobizo. India's first digitized healthcare aggregator platform. Our vision is to revolutionize healthcare hiring through smart technology with an aim to touch lives of 7.5 million healthcare workers.
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