Associate Consultant at RW
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Manager - Digital Marketing - Furniture Rental Business (3-6 yrs)
Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor on rent.
- All of our furniture is designed in-house by experts. Our furniture is inspired by the Indian urban user and how they live in their homes. Our designs are user-led and inspired by their evolving needs and growing lifestyle.
- We don't just give furniture. We provide decor, accessories, and appliances as well. So, with a simple click, one can furnish their entire home, room, or corner without traversing multiple stores or websites at a fraction of the time, effort, and cost. All decor that we provide is brand new, and never reused for hygiene reasons.
- Think of Furlenco as a furniture concierge service. It comes with a host of complimentary benefits like swapping of furniture when needs change, relocation across cities, pausing of subscriptions and deep cleaning services as a part of the subscription.
- As a Digital marketing manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely to ensure consistency through the social digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Responsibilities :
- Formation of effective and efficient google ad strategies
- Checking and monitoring existing ad campaigns and making recommendations on how to optimize and update them
- Create, launch and manage various Google Ads campaigns on Search, GDN, YouTube,Discovery and UAC
- Manage budget and make best strategies for effective bidding to make maximum ROI
- KPI tracking to monitor performance
- Make plans for audience targeting
- Analyzing the latest marketing trends and optimize ad campaigns according to that
- Making suggestions for creative ad campaigns and templates
Requirements :
- 3-5 years of experience in handling digital marketing campaigns, specifically on Google ads
- Experience in driving revenue or leads for an e-commerce/Consumer internet company
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics
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