Founder at HVC Foods & Beverages Private Limited
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Manager - Digital Marketing - FMCG - D2C Startup (3-6 yrs)
Branding & Communication :
- Helping in brand building, positioning and content development and help convert the same into winning customer communication strategies
- Helping in Launch/GTM plan & execution
- Developing and managing the implementation of the marketing and brand strategy for the Company and play a key role in leading the overall Company growth plans
- Designing & implementing advertising campaigns & promotional activities
- Work alongside marketing agency in helping achieve our marketing and business objectives across channels. Oversee creative execution including messaging, landing page selection and/or development, and A/B testing, etc.
- Analyze consumer behavior, competitors and adjust marketing and advertising campaigns accordingly and strive for out of the box ideas and new initiatives
Digital Marketing :
- End to end execution of growth initiatives across channels (SEO, Content, Affiliates, Email, & Social media etc.) in collaboration with digital marketing agency
- Build brand awareness, Building our digital marketing roadmap and managing all digital marketing channels, such as Website, Emails and Social Media, to ensure brand consistency
- Track and analyze website traffic flow and ROI for marketing spend across multiple marketing channels, evaluate the implementation of A/B test campaigns, be on the lookout for innovative customer acquisition and branding opportunities
Ideal Candidate :
- 3-6 years of experience with SEO/SEM, Google Analytics, Google Adwords, etc. with digital marketing campaigns and performance marketing
- Knowledge of Research Tools such as SEMRush or AdBeat or SimilarWeb
- Knowledge of maintaining Shopify website
- Aspire to build and grow an early-stage brand from scratch by driving the marketing and digital roadmap for the brand
- Person who has already worked/working in a D2C FMCG startup will be preferred
- Person who will be able to join immediately will be preferred
Job location - Ahmedabad
Compensation - 3 - 6 LPA + variable
About Founder and Startup :
Myself, Harshvardhan Chhatbar. I am a Chartered Account with more than 3 years of experience in Corporate Finance and Investment Banking. I am building an F&B D2C brand "Flistaa" which will bring to young Indians their favorite street drinks (which are not available in product format) in a natural and hygienic Instant beverages format. All products will be made with all-natural ingredients and will be targeted at mass market with its competitive pricing Checkout www.flistaa.com
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