Executive Search - CEO at StarChase Executive Search
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Manager - Digital Marketing - FMCG (5-7 yrs)
Core Responsibility:
- Conceptualize and drive the Digital Marketing agenda
- Be the one person contact and subject matter expert for all digital/online/mobile marketing
- In the organization make Digital marketing a business building tool such that it features in every brand strategy and full year plan.
- Work closely with Marketing team to understand issues and challenges and drive Digitally driven programs to tackle them
- Focus on brand image and business driving innovation
- Work on pilots and test markets in the digital area
- Experience in devising digital campaigns that engage, inform and motivate the target market..
- Manage the Digital Marketing Agency/Agencies and technology vendors.
JOB SPECIFICATIONS:
Skill, Education, Experience Post Graduate in Marketing
Minimum of 5+ years experience in Digital Marketing with a good company in the Consumer/FMCG space. Need to have broader digital experience.
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