Manager - Digital Marketing - FMCG (4-15 yrs)
Marketing Manager/Jobs and Responsibilities :
1. Integrated Campaign Development : Plan and implement integrated marketing campaign that seamlessly blend both online and offline strategies.
2. Digital Marketing :
Online Campaigns : Plan and execute digital marketing campaigns across various channels, including social media, email, and paid advertising.
Social Media Management : Encourage a strong online presence through strategic management of social media platforms, promote community interactions.
Website Optimization : Oversee the company's website, ensuring it's optimized for search engines and user-friendly.
Online Advertising : Manage paid advertising campaigns on platforms such as Google, Instagram Ads, and other relevant channels.
Online Partnerships : Collaborate with online delivery platforms and digital partners to maximize online visibility and reach.
Customer Reviews and Reputation Management : Monitor and respond to customer reviews on various online platforms, maintaining a positive online reputation.
3. Traditional Marketing :
Campaign Development : Design and implement offline marketing campaigns, considering local demographics and target audience.
Print and Media Advertising : Oversee the creation and placement of advertisements in newspapers, magazines, and other relevant publications.
Event Management : Plan and execute events such as promotions, tastings, and collaborations to attract and retain customers.
Collaborations and Partnerships : Identify and establish partnerships with local businesses, influencers, and organizations to enhance brand visibility.
Direct Mail Marketing : Develop and execute direct mail campaigns, including flyers, brochures, and promotional materials.
Local Community Engagement : Maintain relationships within the local community through sponsorships, events, and involvement in community activities.
4. Analytics and Reporting : Utilize analytics tools to track the performance of both online and offline marketing initiatives. Analyze customer behavior and adjust strategies for best results.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
